THINKing About Ads, PR & Social Media - Latest Comments

Re: How Not To Use LinkedIn

poetslife — Tue, 26 Nov 2013 17:46:08 -0000

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Re: LinkedIn: Your SEO Resume – Part 2

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Re: Creativity Boost #3 – Dictionary Excursion

Harry Hoover — Wed, 25 Sep 2013 10:52:40 -0000

Holly, thanks for participating.

Re: Creativity Boost #3 – Dictionary Excursion

Holly Wilde — Wed, 25 Sep 2013 05:27:26 -0000

My story.....not 250 words...but I completed something so am very pleased with myself.

Subject: Tooth

Words: Beneficiary, Commiserate, Dassie, Esparto, Flighty, Galley.

And so I became beneficiary of the family estate. My father had himself claimed ownership of the house after the death of my grandfather. An esteemed naturalist, my grandfather was the very first in our line to have enjoyed such luxury, the inevitable result of his pioneering and indomitable spirit. He had filled and furnished the grand house with relics from his seafaring voyages- notably around Africa. I barely knew my grandfather but I do remember from fond early-childhood memories his intense wonder, his kind eyes, and his wild tales. Now threatened by
extinction, the soulless faces of the animals gazing down from the
walls of our house had fuelled my father's love of wildlife and the
desire to protect it from the greed and vanity of man. Refusing to
stand idly by and commiserate their demise, perhaps sanctifying his
feelings through prayer, he instead bore the legacy of my
grandfather by returning to the great continent himself and applying
himself wholeheartedly to the cause. I too, filled with a mixture of
sadness and an intrigue of my own was now setting off on my own
journey. Before leaving I took a last glance through some of the
quirky items arranged behind glass in the hallway. A rather poorly
taxidermied rat -like creature called a Dassie leered gruesomely back
at me. Must remember to sort all that out on my return I thought to
myself.

I donned a beaded necklace, gifted to my father by a member of the Namibian Himba tribe to which he had added a drilled lions tooth, part of an aged collection of trinkets his father had given to him as a child.

He had truly loved Africa and I knew he would want to return one final time, so I brought his ashes and let them drift freely into the dry African heat. Afterwards I flew northwards to Morocco for my own enjoyment. I picked up a few souvenirs including a beautiful woven basket made from Esparto grass.

On a free afternoon I lay back in the sun imagining the intrepid
adventures of my grandfather, his babbling speech and flighty
curiosity... the tale of the escaped python commandeering the ship's
galley. The white tooth glinted brilliant in the sun, laying close to
my small heart. Just as it once struck fiercely the lion's prey I
felt with conviction that justice too will strike a lethal blow to
the enemies of Africa's almighty heart, the roaming animals it's
lifeblood. Indeed the home of man, and I was grateful.

Re: Creativity Boost #3 – Dictionary Excursion

Holly Wilde — Wed, 25 Sep 2013 02:40:59 -0000

Wow, you chose the same words as me, we must have the exact same dictionary. How bizarre to see this as the very first comment!

Re: Using Paper.li As Part Of A Content Marketing Strategy

Tamela Rich — Wed, 21 Aug 2013 18:39:27 -0000

Ohhhh, that new book sounds like the perfect case study! Standing by for more, Harry!

Re: Using Paper.li As Part Of A Content Marketing Strategy

Harry Hoover — Wed, 21 Aug 2013 18:33:28 -0000

Tamela, I'm using the free version which provides rudimentary analytics. But, I can tell you, I receive most of my feedback from people called out in the papers. However, the number of subscribers is growing recently. It seems I am gaining some traction. I have just started thinking about how to use the widget more to my advantage. I announced today that I am writing a book called Moving To Charlotte: The Un-Tourist Guide, so I have started a paper.li paper with the same name to start building buzz ahead of publication. I'll keep everyone posted on how that is going.

Re: Using Paper.li As Part Of A Content Marketing Strategy

Tamela Rich — Wed, 21 Aug 2013 18:22:00 -0000

Thanks for responding to my request, Harry. I knew if you were running three papers on paper.li, the service was something I should consider! I'm eager to see what other comments come through.

In addition to being a business ghostwriter, I'm an author whose work is rooted in the people and places I've encountered on my long-distance motorcycle tours. Travel has changed both my life and the way I view the world. I'm exploring the possibility that paper.li would be the right vehicle to curate content that is ignored or overlooked by "corporate media." The paper would feature photos from places of solitude and fragility, grassroots stories, mindful minimalism, and (of course) roadside kitsch and slices of life. The paid version would allow me to place ads for my own books, projects and media outposts.

I'm wondering, in your experience and in the experience of your readers, whether most of the clicks come from people who are called out in the tweets? or the general stream? or a widget?

What about analytics? Is it easy to track results you've achieved, such as followers or clicks to your own content?

Again, thanks for sharing your experience. I always enjoy learning from you.

Re: Too Old? Get Over It!

Harry Hoover — Wed, 31 Jul 2013 11:27:26 -0000

Lauren, thanks for your comment. You are dead on. Good luck with your endeavor.

Re: Too Old? Get Over It!

Lauren Robertson — Tue, 30 Jul 2013 21:17:07 -0000

Hello, thank you for this post. You are right in what you say- age means nothing. At 24 I decided to work for myself and have been the happiest of my life so far. We age no matter what, better to age living our dreams, than working for someone else's.

Re: LinkedIn: Your SEO Resume – Part 2

john — Sat, 27 Jul 2013 05:42:27 -0000

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Re: Creativity Boost #3 – Dictionary Excursion

Paige Powell — Sat, 01 Jun 2013 00:13:07 -0000

My words: autobiography, car, Colophon, Diagram, dun, entourage

Subject: R.E.M.

The day was fading quickly, and the night was approaching faster than wanted. She drove home in her mothers' hand me down car. She bought a new book at the store and it happened to be an autobiography of her favorite psychologist who studied R.E.M. sleep. She always found the topic so interesting. When she arrived home, she opened the book and noticed right away, the colophon. It was very rich with information on the publishing of the book, and she seemed to be very interested in that, seeing as it held precious information on her beloved hero. The dun colored book had a place of its own, next to her bed. She couldn't stop reading the book. It was full of tricks and quotes of the doctor who spent his life studying R.E.M. The psychologist was very famous, and so, near the end of the book, she discovered a touring date for his speeches. She registered for the closet one in the state, which happened to be two hours out of her way, but she still wanted to go. She arrived to see a huge crowd of people who were interested in the same subject as her, she was thrilled. The doctor walked in with his entourage. They were all psychologists and shared many different perspectives on R.E.M. It was a satisfying experience for her.

I just thought it up just now, I don't think it was really good, but I wanted to do it anyway.

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Re: Creativity 2012 – Week #41

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Re: Creativity 2012 – Week #24

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